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印度斯坦石油公司進軍緬甸市場

HPCL Launches Lubes in Myanmar

BY D.S. NAG 編譯:木成優 / 謝潔

來源 | Lube Report Asia

版權 | 本文由Lube Report Asia獨家授權轉載

印度斯坦石油公司開始在緬甸市場銷售其潤滑油產品,聲稱其為首家擴張至東南亞市場的印度石油公司。

這家國營公司本月初在鄰國仰光和曼德勒的商業活動中心推出了自有HP品牌潤滑油。

“在國內市場已取得市場第一的HP潤滑油,通過緬甸尋求在海外市場證明自己的機會。”公司在聲明中說。

長期以來,緬甸與其鄰國的自由貿易處於被隔離狀態,來自Interra Resouces,新加坡石油勘探與生產公司的發言人在2016年6月的會議中說道。隨著國家逐步過渡到民主政治,進出口貿易常態化,潤滑油市場也呈迅速增長趨勢。

Hindustan Petroleum Corp. Ltd. began selling lubricants in Myanmar, claiming it’s the first Indian oil marketing company to expand into the Southeast Asian nation.

The state-run company, which sells HP-branded lubricants, launched its products in the neighboring country’s commercial hubs of Yangon and Mandalay earlier this month, it noted. “Having achieved the number one position in the domestic market, HP Lubricants sought to prove itself on foreign shores by venturing into Myanmar,” the company said in a statement last week.

Myanmar has long been isolated from its neighboring countries in terms of free trade, a spokesman from a Singaporean oil exploration and production company, Interra Resources, told a lubricants industry conference in June 2016. As the country slowly transitions to democracy, its doors are opening to imported products, and its lubricants market is mushrooming.

【猴哥分享】實施全球化戰略就是一個循序漸進的遞進過程,印度斯坦石油公司利用“地理優勢”以“嵌入式”的姿勢進入在緬甸,

在中國企業的傳統勢力範圍內開始創立新利基市場。如何對付這些搶灘登陸的市場入侵者,是所有在位企業應該深度思考的軍事命題。