近期， 麥當勞更名金拱門
你知道金拱門怎麼來的嗎？
因為
在西方有個著名的叫法，
Golden Arches
直譯所得就是金拱門了~
McDonald’s(China) changed its business name, and consumers aren’t loving it.
麥當勞（中國）有限公司近日更改名稱， 然而新名稱似乎並不討消費者喜歡。
Chinese media reported on Wednesday evening that McDonald’s Chinese business changed its company’s name from Maidanglao, a loose transliteration of the English name, to Jingongmen, or Golden Arches, on Oct. 12.
中國媒體週三晚報道說， 麥當勞（中國）有限公司已於10月12日將名稱更改為金拱門（中國）有限公司。 原名“麥當勞”是對品牌名稱的大致音譯。
Although the fast food chain reassured its fans on its Weibo that stores in China will still bear the old name, the new moniker was immediately ridiculed by net users for sounding unsophisticated.
“Jingongmen sounds like a name for a Peking duck restaurant or a traditional Chinese medicine store,” one Weibo user wrote.
Picking a Chinese name can be tricky for foreign brands.US home-sharing company Airbnb earlier this year chose “Aibiying,” or “welcome each other with love,” for its Chinese operations, but the name was badly received for being difficult to pronounce. Last month, NBA team Dallas Mavericks asked its fans to come up with a new Chinese name because the current xiaoniu is a mistranslation, meaning “little cows.”
選擇一個中國名稱對一些外國品牌來說很傷腦筋。 美國的共用住宿公司Airbnb今年早些時候為其中國業務選擇了“愛彼迎”這一名稱， 意思是“用愛歡迎彼此”， 但因為發音拗口遭人嫌棄。 上個月，
McDonald’s low-key name change came after the fast food chain sold the bulk of its Chinese mainland and Hong Kong business to financial conglomerate CITIC Group and American investment company Carlyle Capital in January.
在麥當勞（中國）有限公司低調改名前， 該公司已於今年1月將其中國大陸和香港的大部分業務出售給中信集團和美國投資公司凱雷資本。
McDonald’s opened its first restaurant in China in 1990, and the brand, closely associated with a Western lifestyle, took off. Long lines formed whenever a new location opened. However, in recent years the fast food chain has struggled to maintain its growth momentum in China as more prosperous, health-conscious consumers seek alternative dining options.
麥當勞於1990年在中國開設首家門店， 生意迅速火爆起來， 其品牌與西方生活方式緊密相連。 每當有新店開業， 門前總會排起長隊。 但近年來， 中國消費者越來越富裕， 也越來越有健康意識， 就餐選擇更多樣化， 麥當勞保持在中國的發展勢頭也開始困難起來。
Around this period, there was discussion for a new logo for McDonald's,and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.
當時大家正討論給麥當勞設計一個新標誌， 設計顧問路易士·徹斯金說服公司保留了原有的金色拱門品牌標誌。