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創意設計|品牌的精神 不僅僅於商標

2012/3/12-2012/6/19, Andrew Miller 在這100天之中, 每天為一個物品拍攝一張照片, 其中大多是知名品牌的代表產品。

所有的拍攝物件都被他漆成白色, 去除品牌的商標, 以儘量純粹的形式展現。 看不到商標, 依然能夠清楚的識別出他們的品牌, 這就是 Miller 想表達的“品牌精神” - Brand Spirit。

1/100: Heinz

2/100: Zippo

3/100: Scotch

4/100: Livestrong

5/100: MTA MetroCard

6/100: Kleenex

7/100: Sharpie

8/100: Wite-Out

9/100: Lincoln Memorial cent

10/100: Tabasco

11/100: Trojan

12/100: Red Stripe

13/100: M&M’s

14/100: Duracell

15/100: United States dollar

16/100: Maxell

17/100: Conair

18/100: Poland Spring

19/100: United States Postal Service

20/100: X-ACTO

21/100: Elmer’s

22/100: Coca-Cola

23/100: Donald F. Duck

24/100: Slinky

25/100: Pringles

26/100: BIC

27/100: REACH

28/100: Peeps

29/100: Reese’s

30/100: PEZ

31/100: KONG

32/100: McDonald’s

33/100: Victorinox

34/100: Toblerone

35/100: Crayola

36/100: Hershey’s Kisses

37/100: Monopoly

38/100: Trivial Pursuit

39/100: Kodak

40/100: Braun

41/100: Bicycle

42/100: Band-Aid

43/100: Darth Vader

44/100: Wonder Bread

45/100: Blow Pop

46/100: Gillette

47/100: Swingline

48/100: Pantone

49/100: Chiquita

50/100: American Express

51/100: Master Lock

52/100: Post-it

53/100: Lego

54/100: Rubik’s Cube

55/100: Campbell’s

56/100: Haribo Gold-Bears

57/100: Barnum’s Animal Crackers

58/100: Nintendo

59/100: Corona

60/100: Twizzlers

61/100: Method

62/100: Gerber

63/100: Hallmark

64/100: OXO

65/100: Polaroid

66/100: Marlboro

67/100: Starbucks

68/100: Q-tips

69/100: Ball

70/100: Moleskine

71/100: Brillo

72/100: BlackBerry

73/100: Red Bull

74/100: Atari

75/100: Krylon

76/100: Duncan

77/100: Binky

78/100: Ace

79/100: Hot Wheels

80/100: Chanel No. 5

81/100: Converse

82/100: Mr. Potato Head

83/100: Sony Walkman

84/100: Connect Four

85/100: View-Master

86/100: Canon

87/100: Barbie

88/100: New York

89/100: New York Yankees

90/100: Nerf

91/100: Western Electric

92/100: Underwood

93/100: The New York Times

94/100: Kindle

95/100: Casio

96/100: Levi’s

97/100: Remington

98/100: Singer

99/100: Macintosh

100/100: Scrabble

11/100: Trojan

12/100: Red Stripe

13/100: M&M’s

14/100: Duracell

15/100: United States dollar

16/100: Maxell

17/100: Conair

18/100: Poland Spring

19/100: United States Postal Service

20/100: X-ACTO

21/100: Elmer’s

22/100: Coca-Cola

23/100: Donald F. Duck

24/100: Slinky

25/100: Pringles

26/100: BIC

27/100: REACH

28/100: Peeps

29/100: Reese’s

30/100: PEZ

31/100: KONG

32/100: McDonald’s

33/100: Victorinox

34/100: Toblerone

35/100: Crayola

36/100: Hershey’s Kisses

37/100: Monopoly

38/100: Trivial Pursuit

39/100: Kodak

40/100: Braun

41/100: Bicycle

42/100: Band-Aid

43/100: Darth Vader

44/100: Wonder Bread

45/100: Blow Pop

46/100: Gillette

47/100: Swingline

48/100: Pantone

49/100: Chiquita

50/100: American Express

51/100: Master Lock

52/100: Post-it

53/100: Lego

54/100: Rubik’s Cube

55/100: Campbell’s

56/100: Haribo Gold-Bears

57/100: Barnum’s Animal Crackers

58/100: Nintendo

59/100: Corona

60/100: Twizzlers

61/100: Method

62/100: Gerber

63/100: Hallmark

64/100: OXO

65/100: Polaroid

66/100: Marlboro

67/100: Starbucks

68/100: Q-tips

69/100: Ball

70/100: Moleskine

71/100: Brillo

72/100: BlackBerry

73/100: Red Bull

74/100: Atari

75/100: Krylon

76/100: Duncan

77/100: Binky

78/100: Ace

79/100: Hot Wheels

80/100: Chanel No. 5

81/100: Converse

82/100: Mr. Potato Head

83/100: Sony Walkman

84/100: Connect Four

85/100: View-Master

86/100: Canon

87/100: Barbie

88/100: New York

89/100: New York Yankees

90/100: Nerf

91/100: Western Electric

92/100: Underwood

93/100: The New York Times

94/100: Kindle

95/100: Casio

96/100: Levi’s

97/100: Remington

98/100: Singer

99/100: Macintosh

100/100: Scrabble

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